Archive for the ‘BlogSynergy News’ Category

5 Tricks for Finding Guest Blogging Opportunities

Have you ever heard of guest blogging? Guest blogging is basically about writing great articles for a blog related to your website. At the end of the article, you have a paragraph or profile section which includes information about you as the writer, with a link or two back to your websites. In short, it’s a technique of getting your name known as well as promoting your website.

If you want to read about guest blogging in more detail, Glen of ViperChill recently wrote a great article covering most aspects of guest blogging. In this article, I’ll be giving you some tried and tested techniques for finding guest blogging opportunities.

1. Websites in your Blog’s Comments

If you have a blog yourself, you’ve probably got the ability for visitors to comment on your articles. Many of these visitors have their own websites, and they are very likely to be related in subject to your blog. Therefore search through the comments on your blog, and contact each commenter who has a website you want to write for.

Since the commenters are already interested in what you have to say, they are very likely to be interested in you writing for them.

2. BlogCatalog

BlogCatalog is my favourite source for finding other blogs in my niche. As the name suggests, it’s a directory of blogs, all arranged by category. Therefore you just need to find the category relating to yours, and then start contacting blogs that you want to write for.

3. Niche Web Directories

A web directory is basically a website containing links to lots of other websites. Links on the directory are categorised into different topics, and pretty much anyone can submit their website to them. There are also niche directories, which focus on a specific topic or niche of website.

For example, you can find directories that focus on just health websites, or perhaps shopping, etc. All you need to do is find some directories related to the niche of your blog, and then go through the directory contacting the blogs that you find. Offer to write an article related to both your website and theirs, and more often than not, you’ll get an acceptance!

As a starting point, you can find a whole collection of niche directories at VileSilencer (I don’t understand the name either, but hey!).

4. Google Searches

Sometimes blog owners create a page advertising that they’re looking for guest writers. We can actually use Google to find these pages by searching for phrases (including the quotes) such as:

  • “Write for Us”
  • “Guest blog for us”
  • “Call out for guest bloggers”
  • “Calling all guest bloggers”

You just then need to narrow down your search to include blogs from your niche. So you might do a search such as below. Notice that “Write For Us” is in quotes, but food isn’t. Basically that means we’re looking for the exact phrase “Write For Us” on a page, but including “food” somewhere else on the page. This helps us to find food-centric blogs. Even in the food niche, you might need to use alternative words for food, such as recipes, deserts, cakes, etc.

“Write for Us” food

5. BlogSynergy

Finally, there’s BlogSynergy, which is a platform to make it really easy to find guest blogging opportunities. BlogSynergy is a new project that brings together blog owners who are very enthusiastic about finding writers for their blogs. Blog owners add their blog to the relevant category, and then specify their writing requirements.

As a writer, you can then request to write for their blog, giving them some ideas on what you can write about. If the blog owner accepts (they usually do), then you go ahead and write the article for them! Blog owners can also find you on BlogSynergy if you fill out your profile, and they can send you a request to write for them!

BlogSynergy is currently free during it’s beta test phase. Even when it does start charging a fee, there will be a basic free account too.

Conclusion

Finding blogs to write for does take a little effort, but guest blogging does result in some great results in terms of growing your website and the number of visitors you receive. If you’ve never tried it, why not give it a go?

This is a guest article by Dan Harrison, who’s one of the founders of Blog Synergy and who is also a champion of guest blogging as a way of building communities around blogs.

The Benefits of Guest Blogging

Have you heard of guest blogging? If not, let me explain what guest blogging is all about, and then I’ll give you a bunch of reasons why it’s such a great idea. If you want to increase the number of visitors that your WordPress blog receives, you will be interested in guest blogging.

What is guest blogging?

In short, guest blogging is where you write a great quality and interesting article for another blog owner. In return, you have a couple of links at the bottom of the article, which go back to your website. These links help increase the number of visitors to your website, in addition to establishing a relationship with fellow bloggers in your niche.

IMG: Guest Blogging – 1 – Approach

The Approach: The process starts by approaching a blogger (via a contact form, by email, etc) and asking them if they’d be interested in you writing an article for them. Often it helps to tell them the idea of the article you have in mind for them.

Important: Ensure that the host blog is related to your website, so that visitors of the host blog will be interested in reading your article.

IMG: Guest Blogging – 2 – The Article

The Article: When the owner of the blog (that you’re interested in) accepts your offer, you go away and write a fantastic quality article on the agreed topic. Do spend lots of time working on the article to ensure that it’s top notch content. You want the owner of the host blog to be enthusiastic to publish your article.

IMG: Guest Blogging – 3 – The Results

The Results: Once the article is published, you’ll receive more visitors to your website and potentially more comments on your blog’s articles.

You can also reciprocate by offering the blog owner to write for your blog. You will also have expanded your network of fellow bloggers in your niche too, which opens up all kinds of opportunities!

The Benefits – More Visitors

Regardless of your motivation for having a website, you essentially want as many visitors as possible. More visitors might result in more clients or sales. It might even help you earn more from your advertisers. Writing a great guest article will encourage readers of the host blog to visit your blog.

The Benefits – Quality Links

From a search engine optimisation (SEO) point of view, links (aka backlinks) are the real backbone to getting top ranking positions in the search engines. You of course will appreciate, that the higher your rankings in the search engines, the more visitors you receive.

When you write an article for a high quality blog in your niche, you are getting links from a trusted and related website. The search engines have algorithms that place surprising emphasis on links from websites that are considered trusted and relevant. Therefore you’re not just getting any old link, you’re getting a link that has potential to really influence your search engine rankings.

The Benefits – Subscribers

Regular readers (aka subscribers, aka RSS subscribers, etc) are your committed followers. These are your visitors who love to return again and again to read the articles on your blog. Subscribers are the people who recommend your articles to their friends, the people who enjoy your articles, and potentially they may end up being clients, customers or friends.

Whenever you have extra visitors to your site, such as those gained from guest blogging, some of those visitors will become subscribers. Learn to love those regular readers!

The Benefits – Branding

Every time you mention your blog name at the end of a guest article, you’re imprinting your blog name (or business name, or your name) on the reader. Studies show that the more familiar a person is with a brand, the more they trust that brand.

With that trust, a visitor is more likely to refer you to their friends, subscribe to your blog, or buy something from you.

The Benefits – Free Content

Up until now, I’ve mainly focused on the benefits of being a guest writer. However, as a blog owner, guest blogging is a great opportunity for you to get some free content and give your regular readers a little diversity in what articles they can read on your blog.

Conclusion

I hope you’ve enjoyed this introduction to guest blogging! I also hope that the benefits I’ve mentioned have convinced you to give guest blogging a go yourself.

This article itself is a guest article by Dan Harrison, who is the founder of a platform called Blog Synergy, which helps writers to find new guest blogging opportunities.

Blog Synergy is completely free during it’s beta phase. Even when the beta phase finishes, there will be a completely free basic account in addition to a fee-based account with premium features.

Interviews about the BlogSynergy Project

Interview

Dan has being doing some interviews about Blog Synergy recently. So here they are if you’d like to read them.

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October’s New Features on Blog Synergy

We hope that you are finding BlogSynergy useful! Both Michael and Dan have been working hard behind the scenes to grow BlogSynergy into becoming the definitive platform for guest blogging on the web. You may have noticed a few new features in BlogSynergy that have appeared this week. This is a summary of what’s been added:

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BlogSynergy is growing! 48 blogs and counting…

growth

Well, BlogSynergy has been live for a few weeks now, and word is slowly getting around. We’re currently at 48 blogs and 92 active users. I’ve been tweeting the statistics every few days on our twitter feed. Why not help us to grow more quickly? Do tell your friends about us!

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